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This website is home to a variety of marketing research experiments. Most experiments will be open to all participants and part of real research being conducted by marketing faculty and graduate students at a variety of universities around the world. The website is operated by Jeff Galak. In order to participate in any experiments you must first register.
Download Free Lecture notes, Videos Assignments, Reports, case studies, syllabus etc. 1 Introduction to Consumer Behaviour. Meaning and Definition of CB, Difference between consumer and Customer,. Nature and Characteristics of Indian Consumers,. 2 Role of Research in understanding consumer behaviour.
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Monday, July 23, 2007. 2 Two marks questions and answers. Consumer behaviour - concepts - dimensions of consumer behaviour - application of consumer behaviour knowledge in marketing decisions approaches to the study of consumer behaviour. Unit II Consumers as an individual.
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